Agent School

There is a misconception that obtaining a license is just enough to pursue this profession, without possessing knowledge of market dynamics or having the right networks. Participants in this program will gain in-depth insights into the world of football transfers, supported by case studies that illustrate key processes. This program, featuring leading figures from the football industry as instructors, will also offer participants valuable networking opportunities essential for success in the profession of player management.

MODULE 1: PLAYER AGENCY AND LAW (16 September 2025)

Objective:

To introduce participants to the football agent system and giving full knowledge to them with national and international regulations.

Content:

  • Introduction to Football Agent Class
  • FIFA, UEFA and Turkish FA Regulations
  • Basics of Transfer Contracts

Instructors:

  • Dr. Erden Or (Coordinator, Acıbadem Sports Academy)
  • Attn. Levent Polat,  (Sports Lawyer)

Practical Exercise:

Evaluation of a sample transfer contract offered by a club to a player.

MODULE 2: SCOUTING, PORTFOLIO DEVELOPMENT & CAREER MANAGEMENT (23 September 2025)

Objective:

To provide participants with a strategic approach to player scouting and portfolio development.

Content:

  • Scouting for Portfolio Development
  • Career Planning
  • International Market Analysis

Instructors:

  • Aktuğ Sönmez (Türkiye Director, Sports Republic)
  • Tarkan Batgün (CEO, Comparisonator)

Practice:

Market analysis using real player data.

MODULE 3: RELATIONSHIP MANAGEMENT IN PLAYER AGENCY (30 September 2025)

Objective:

To enhance participants’ communication and representation skills when dealing with various stakeholders in the football world.

Content:

  • Professional Player – Agent Relations
  • Club – Agent Relations
  • Coach – Agent Relations
  • Working with Youth Players and Family Dynamics

Instructors:

  • Deniz Sarıtaç (Football Agent)
  • Işıtan Gün (Club Executive)
  • Serkan Emre Sefa (Football Coach)

Practical Exercise:

Role-play simulation: Understanding a club’s player needs, presenting player alternatives and organizing the negotiation phase.

MODULE 4: SPORTS MARKETING AND COMMUNICATION (7 October 2025)

Objective:

To provide the knowledge and skills that agents need to have in order to manage the communication activities of players, to take part in branding and sports marketing.

Content:

  • Personal Brand Management
  • Social Media Management
  • Sponsorship Agreements
  • Crisis Management

Instructors:

  • Dr. Erden Or (Coordinator, Acıbadem Sports Academy)
  • Aydın Güvenir (Communications Specialist)

Practical Exercise:

Case Study – Communication Failures and PR Disasters

Date: 16 September 2025

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To build a strong future, we aim to add value to every area of sports with the solutions we offer. Our goal is to strengthen sports' individual and social impact by establishing strong connections between managers, coaches, players, and support teams.

You can also contact us to take a step forward in the world of sports and meet our expert team. By filling out the form, you can benefit from our tailored solutions and contribute to your development in the sports world.

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